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Live your life to the fullest knowing that your loved ones will be financially secure in the unfortunate event of your passing.

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4.8 Stars
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Our Reviews

Excellent
4.8
Based on 447 reviews
Robert Grills
Robert Grills
As seniors in our + 70s we know travel medical insurance can be costly without taking out a mortgage. Fortunately our health is better than most our age or even some younger and understand Insurance Underwriters and Acturaries go by statistics. The agent we talked to Karen Write was absolutely patient and helpful. We were pleasantly surprised by the quote she gave, as the quote we had from another carrier was about 3 times more. Naturally we went with Karen Write at Alliance. We can't thank her enough for being so patient, undestanding and helpful. If in the future we are fortunate, health wise, to continue to travel we will definitely call Karen Wright at Alliance. CUDOS to Karen Wright
Edwin Drewlo
Edwin Drewlo
Clear Communication and assurance of service
Nadir Habib
Nadir Habib
i was very impressed with sehar prompt response and helped me through with me getting what i needed
Judy Howard
Judy Howard
Sehar Bajwa was very competent and helpful. I have dealt with her for 3 years and I always get the same quality service when purchasing travel insurance from her.
Danny Swain
Danny Swain
I have just worked with Dornaz Samiei in purchasing trip insurance, and she was informed, efficient and friendly. I couldn't ask for more. Thanks.
Kelly LePage
Kelly LePage
Sehar Bajwa was extremely helpful while we were searching for travel insurance for our upcoming trip. Sehar provided all necessary information and setting up the required insurance was very easy and well-priced
I R b
I R b
Geting tarvel insurance,all process to finalaize our insurance documents was pleasent because friendly (not puschy)and very profesional lady Sehar Bajwa thank you SEHAR
Len Hirsch
Len Hirsch
Simply an Amazing Individual. The Reason I buy my Insurane from.Allianz!!!!Thank You Dornaz!
Susan Madden
Susan Madden
Dornaz was very helpful and responsive to my requests which I really appreciate!
Susan White
Susan White
Thank you Dornaz Samiei for the above service you gave me today. You have so much knowledge and patience.
anne johnson
anne johnson
Great help by Alliance Sehar was a great help.
Maida Kellgren
Maida Kellgren
Dealing with Dornaz was such a pleasure. Great customer service!
Donna Hemming
Donna Hemming
Azita was very helpful and patient with me as I was trying to make my travel insurance choice. She called me back about 3 times and when I was finally ready, she was away and Dornaz was equally helpful in completing my application. I would recommend this company!
Dawna Shane
Dawna Shane
Very helpful and friendly people to deal with. Dornaz answered all my questions and helped me with my travel insurance. I would highly recommend this company.
Tina Rhodes
Tina Rhodes
I am very pleased with the service I received from Alliance. Dormaz was my contact. She was very friendly and easy to talk to. She answered all my questions with kindness, patience, and respect. She found me a policy which offered the coverage I wanted at a better price than I had been able to find on my own.
Robert Hamilton
Robert Hamilton
Very friendly and easy to talk with. Dornaz explained things clearly and allowed me to ask any questions.
Frances Heywood
Frances Heywood
Very friendly and efficient service!
marg marlin
marg marlin
Spent time searching for best options for my needs
Barbara Hanser
Barbara Hanser
Dornaz was extremely helpful to get the right travel insurance for us. She was very friendly and knowledgeable.
Darla Sward
Darla Sward
Ummi. Excellent representative. Very pleased.
Gail Campbell
Gail Campbell
Dornaz was very friendly and professional providing me with travel cancellation/interruption insurance.
hanne sajda
hanne sajda
I’m so happy in dealing with Ummi Hanny , she’s absolutely a star, she really helped me finding the right insurance for me.
Denise Morgan-Fell
Denise Morgan-Fell
Great travel insurance Dornaz was very professional.
A. Ron Algate
A. Ron Algate
Very pleasant, efficient and helpful
Brent Clayton
Brent Clayton
Very easy to set up policy on a ti.ely manner.
Nora from Aurora
Nora from Aurora
The cost quoted was definately comparable to other carriers. My only complaint is that you can never call and get a direct quote. You always have to leave a message and wait for a call back. I find that inconvenient. It took me 2 days to get a quote. It used to take less than 30 minutes.
pradeep mohapatra
pradeep mohapatra
Great service by Dornaz
Dennis Wright
Dennis Wright
Dealt with Sehar Bajwa for travel insurance coverage for Caribbean cruise.Dealt with her for previous policy as well.Was very pleasant and helpful in completing the application.
Noguts
Noguts
we dealt with Dornaz as our agent. Great service. First time using Alliance but will not be our last. Thank you
Gerald Berezuk
Gerald Berezuk
Dornaz was knowledgeable, professional, friendly and took the time to explain things clearly
Genry Garcia López
Genry Garcia López
Thanks to Mia Chen we were able to get our home insurance. She is very professional and safe.
Lily
Lily
I reached out to Alliance in my search to get travel insurance for an immigration visa for a family member. Ummi has been great throughout the process. She was available for all questions I had and assisted me in extending the plan as we had delays. I highly recommend her services as an insurance broker.Thank you Ummi!
Dee Tung
Dee Tung
Sehar Bajwa looked after all my travel insurance needs in the utmost professional mannerShe was very helpful asking the right questions to help get the insurance that was right for me. I will definitely call her for my next trip to Japan
James Francis
James Francis
To date everything promised was delivered. If we ever need to make a claim, I will update with our experiences
Pratibha Malavia
Pratibha Malavia
Sehar Bajwa helped me with buying travel insurance for my husband. She was amazing!! The process was fast and painless. This was first time buying travel insurance and I was little leery about it but Sehar was very helpful in answering all my questions and she was very patient and caring. Thank you Sehar for making it so easy for me and it was pleasure dealing with you.
Suzanne & Roy Cormier Palmer
Suzanne & Roy Cormier Palmer
A fantastic experience! Sehar could not have been more helpful and competent. It was a real pleasure with someone so efficient and patient. I have already recommended Alliance Income to some friends and directed them to Sehar. Great work! Keep it up!
Antonio Talanga
Antonio Talanga
Very knowledgeable and able to recommend the best insurance for the circumstances
Jan-Paul Landry
Jan-Paul Landry
Sarah, was very helpful in providing us with answers to our questions, and guiding us through our needs for travel insurance.
Chris Paveley
Chris Paveley
Excellent service from Ummi.
Dave Fabello
Dave Fabello
Sahar provided a detail of my coverage was very courteous allowed me to review! After a couple weeks later we reconnected to secure!Great experience!
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Why Do I Need Life Insurance?

Life Insurance safeguards your dependents from financial hardships following your passing. Life Insurance is a necessity if your spouse and children, or other individuals you care about, depend on you financially. Your policy provides you with peace of mind that in the unfortunate event of your death, your loved ones will be able to maintain their quality of life.

Depending on your chosen coverage, your Life Insurance policy can help offset or completely cover the costs of a funeral and any debts you may have, as well as provide your beneficiary with a source of income.

As an added benefit, if you need access to funds, certain policies will allow you to withdraw your accumulated premium payments. However, the amount paid out in the event of your passing will decrease if you do not repay the withdrawn amount.

What type of Life Insurance should I get?

There two main types of Life insurance policies: Permanent Life Insurance and Term Life Insurance.

Permanent policies guarantee a pay out to the beneficiary if the insured passes away at any point in time as long as the premiums were paid. On the other hand, term policies pay out benefits only if the insured passes away within the agreed upon length of their policy.

Can I name multiple beneficiaries?

A beneficiary is an individual who receives the cash value of your death benefit. You will be required to name such a person when you purchase your Life Insurance plan. If you so wish, you can name multiple beneficiaries and divide the cash value of your policy among them either equally or according to a set percentage. If a beneficiary passes before you do, you can elect a contingent beneficiary in their stead. You may also choose a charity as a beneficiary.

How much Life Insurance coverage do I need and how much will it cost?

The amount of coverage you need depends on your financial situation and desired benefits for your loved ones. If you are the primary breadwinner and have mortgage debt, financial experts advise to get at least 10 times your annual salary in coverage. Thankfully, increasing the amount of coverage usually does not impact your premiums significantly.


The price of Life Insurance is influenced by the level of coverage and benefits, as well as the age and health situation of the insured individual. Young and healthy Canadians pay as little as $30 in monthly premiums, but rates increase with age and health problems. For this reason, experts suggest purchasing a Life Insurance plan while you are young and healthy.

Types of Life Insurance in Canada

There two main types of Life Insurance policies: Permanent Life Insurance and Term Life Insurance.

Permanent policies guarantee a pay out to the beneficiary if the insured passes away at any point in time as long as the premiums were paid. On the other hand, term policies pay out benefits only if the insured passes away within the agreed upon length of their policy.

Let’s examine the sub-categories of the two types of Life Insurance:

Permanent Life Insurance

Permanent Life Insurance, otherwise known as “whole life insurance”, as it covers you for your whole life. It will sometimes build value over time. With this type of life insurance, your premium is typically guaranteed not to increase.

Term Life Insurance

Term Life Insurance can generally be purchased for up to 30 years. At the end of the agreed upon term, the coverage ends. This type of Life Insurance is generally the least expensive.

Participating Whole Life Insurance

Participating Whole Life Insurance unlocks an investment component, allowing the insured to earn dividends, and increase coverage. Premiums from participating policies are pooled together and invested by the insurer, increasing their cash value.

Universal Life Insurance

Universal Life Insurance policies often have variable premiums that increase along with policyholder’s age. Such policies share the same characteristics as Participating Whole Life Insurance plans while providing extra flexibility. However, the policyholder is responsible for their investing which will influence the cash value of their policy.

How to Save Money on Life Insurance?

The best way to save money on insurance is to shop around and compare rates from different providers. This can be an exhaustive and time-consuming process. Thankfully, Policy Rates takes care of it for you! When you request a quote through our website, we check what rates you can get from every major Canadian insurer.

Policy Rates provides you with the lowest rates for the level of coverage that you desire from top insurance companies.

How to save money image of Policy Rates

Are You Healthy?

If you are healthy and can qualify for regular life insurance, apply for a fully underwritten policy to pay significantly lower premiums.

When Is Your Birthday?

Your age bracket impacts your premiums. Avoid higher rates by purchasing a policy before your next birthday.

Are You a Smoker?

Smokers can pay up to a 100% more for the same level of coverage. Consider quitting for a considerable reduction in your premium payments.

Renewing Your Policy?

Rates can change over time. Instead of renewing your plan, shop around for a new policy or consider converting your term plan to permanent Life Insurance.

Are You Healthy?

If you are healthy and can qualify for regular life insurance, apply for a fully underwritten policy to pay significantly lower premiums.

When Is Your Birthday?

Your age bracket impacts your premiums. Avoid higher rates by purchasing a policy before your next birthday.

Renewing Your Policy?

Rates can change over time. Instead of renewing your plan, shop around for a new policy or consider converting your term plan to permanent Life Insurance.

Are You a Smoker?

Smokers can pay up to a 100% more for the same level of coverage. Consider quitting for a considerable reduction in your premium payments.

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4.8 Stars
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