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Live your life to the fullest knowing that your loved ones will be financially secure in the unfortunate event of your passing.

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4.8 Stars
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Our Reviews

Excellent
4.8
Based on 515 reviews
Peter Rizk
Peter Rizk
Had a great experience with George Solomonov. Was very informative, knowledgeable with all questions and kept up with my busy schedule. Highly recommend George!!
Stewart Clow
Stewart Clow
Dornaz got me a less expensive plan and canceled the one I mistakenly purchased. She was very professional and completed things in a quick efficient manner. I’ll be back next year.
Barbara Whates
Barbara Whates
Very obliging and helpful. Will go back again when needed .
Lynda Russell
Lynda Russell
I have used Dornaz for several of my group trips, always helpful. Enjoy dealing with herThank you
Sam Crosby
Sam Crosby
Artmiz was quick, efficient and she made the process of booking travel insurance a BREEZE. I highly recommend Alliance for your travel insurance needs.
George El Khal
George El Khal
Thank you Dornaz, your help was effective and clear .
Ron Benvenuto
Ron Benvenuto
Agent was very helpful, polite and efficient.
Ann Cox
Ann Cox
Dornaz was exceptional in helping me with getting both my travel and medical insurance. She was always available to answer all my questions and concerns and the whole process went smoothly. I would highly recommend Dornaz to anyone looking for travel insurance.
Frank Marchionda
Frank Marchionda
Thank you Artmiz for pulling everything together so quickly for me.Your professionalism and level of service is second to none.I have purchased coverage a few times traveling across Canada, the US and Europe.Thank you again Artmiz 😎
Bonnie Winchar
Bonnie Winchar
Very efficient and provided just the coverage we needed.
MinhLuong Nguyen
MinhLuong Nguyen
Ms. Dornaz Samiei is a great person, very professional to contact for your travel medical insurance in the future. I highly recommended her great services with a very good understanding and caring. Thank you Dornaz.Minh L. NguyenEdmonton, Sept. 16, 2025
Ettie Van Dijk
Ettie Van Dijk
Sehar Bajwa was very helpful in finding us travel insurance. I did shop around and compared policies. She answered all my questions and got me the best price.
Craig Stewart
Craig Stewart
Dornaz was excellent helping my mother get travel insurance for her upcoming weekend trip. Highly recommend her and Alliance Income Services Corp
Barb Kraler
Barb Kraler
I found Dornaz very helpful at brokering the best travel insurance from various vendors that will meet my personal needs
Manuel Araujo
Manuel Araujo
Just dealt with Sehar Bajwa to obtain a travel insurance for myself and my spouse, she was very patient and answered all my questions that I had. My insurance was completed within minutes and confirmed, she got me the best price compared to other insurance companies that I contacted.Thank you Sehar and all the best.
Dave Penney
Dave Penney
Today I had the pleasure of dealing with one of your agents, Dornaz Samiei, to obtain travel insurance for an upcoming trip. Dornaz was knowledgeable, professional, courteous and cheerful in her interaction with me. It was a real pleasure being served by a representative with these desirable qualities. You are very fortunate to have her as an employee. Please convey my appreciation to Dornaz for a job well done!David Penney
Ron Synchena
Ron Synchena
I was a pleasure working with Dornaz getting our travel insurance. She was so pleasant and helpful and took the time to shop for the best deal. We lost connection and she called back immediately which is getting to be a rare trait these days. Muchly appreciated and thanks.
Frontline Arctic Security
Frontline Arctic Security
My experience with Alliance Services Corp. Everything was excellent, and the agent I interact with was really up to his game. He answered all my questions clearly and helped me out.
Ella
Ella
Dornaz and other Alliance agents have provided exceptional service. Thank you Alliance, (price was good too). Bozena E.
Catherine Onishi
Catherine Onishi
Our agent Artmiz was very knowledgeable and answered all of our hypothetical travel scenarios with ease. The premium savings were significant because Allianz offers "top-up" products to those of us who have existing coverage, but need more.
Linda Taylor
Linda Taylor
Dornaz helped me with extended travel insurance, she found me an excellent rate! She was very kind and professional. In the future Dornaz will be my go to agent. Best Wishes Dornaz!
Kawtar Manyari
Kawtar Manyari
Dornaz is great agent!
ron raymer
ron raymer
Artmiz was very professional and quick to answer all my questions . She was very knowledgeable of her products. Thanx Artmiz
stephen ott
stephen ott
Dornaz was informative, efficient and thorough. She found the best rates with options
Wayne Kemp
Wayne Kemp
Dornaz and Alliance has treated me well so far. Trip doesn't happen until the fall
Geri Fazakas
Geri Fazakas
Sehar Bajwa was my agent providing trip cancellation, interruption and baggage insurance for an upcoming international flight. She was very thorough and patient providing me with the information required to make this a smooth and quick transaction. Thank you Sehar.
Gary
Gary
Very informative and willing to find us the best quote to suit our needs.
Ingrid Cameron
Ingrid Cameron
Sehar bejas looked after my travel insurance in a pleasant, knowledgeable and professional manner
Marilyn Kelly
Marilyn Kelly
Sehar was very patient with me and explained different options for our travel requirements. We saved money buying travel insurance through your company. Thank you Sehar!
Denise Keep
Denise Keep
Great advice.
Ellen Wilson
Ellen Wilson
Dornaz was great at finding good medical coverage for myself and daughter.thanks so much
Gregory van Duyse
Gregory van Duyse
Had a great experience working with George. He was able to save us money on our Group Insurance policy. Professionalism, great communication and great follow up. Thank you.
Doris Concepcion
Doris Concepcion
I always get great service from R'ceino and Artmiz that's why I keep coming back to your company for our family's travel insurance. Thank you.
Kathryn Kates
Kathryn Kates
Dornaz eas extremely helpful and a pleasure to deal with.
Etienne Pinto
Etienne Pinto
I dealt with Dornaz regarding our medical insurance during our trip to Europe.Found her to be knowledgeable, polite and patient .
Debbie Cain
Debbie Cain
I appreciate the patience with me and quick and great service. I feel much better now that this part of the process is over
anne chang
anne chang
VERY KNOWLEDGEABLE, HELPFUL, AVAILABLE. GREAT TO WORK WITH!
Cindy Kent
Cindy Kent
Dornaz was the agent that reached out to me. She was helpful and explained the travel coverage to me. I decided to purchase the coverage. She was helpful and patient.
Betty McNaught
Betty McNaught
Dornaz answered promptly. She was knowledgeable and provided exceptional service.
Pamela MacCrostie
Pamela MacCrostie
Sehar Bajwa helped me secure the additional top-up trip cancellation/interruption and baggage coverage (aka the non-medical package) for my upcoming vacation. She was knowledgeable, helpful, and quickly answered my questions. And when our call dropped she immediately called me back. It was a pleasure working with Sehar. She made shopping for and purchasing travel insurance simple and easy. Allianz (aka Alliance Income Services Corp) has the best value for travel insurance.
Brenda Ciolfi
Brenda Ciolfi
I've just purchased comprehensive travel insurance from Agent Sehar Bajwa. What a pleasure to work with her. Sehar's professionalism and patience were outstanding start to finish!! Communications, documentation and follow-up were very clear.
Chris Penny
Chris Penny
I’ve had the pleasure of dealing with Sehar Bajwa for all my travel insurance needs. She is unfailingly pleasant and professional. I will continue to count on her knowing that I’m in very capable hands.
Ingrid Swenker
Ingrid Swenker
Excellent service from Sehar Bajwa. Not pushy answered questions and got the policy to me quickly. Thank you
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Why Do I Need Life Insurance?

Life Insurance safeguards your dependents from financial hardships following your passing. Life Insurance is a necessity if your spouse and children, or other individuals you care about, depend on you financially. Your policy provides you with peace of mind that in the unfortunate event of your death, your loved ones will be able to maintain their quality of life.

Depending on your chosen coverage, your Life Insurance policy can help offset or completely cover the costs of a funeral and any debts you may have, as well as provide your beneficiary with a source of income.

As an added benefit, if you need access to funds, certain policies will allow you to withdraw your accumulated premium payments. However, the amount paid out in the event of your passing will decrease if you do not repay the withdrawn amount.

What type of Life Insurance should I get?

There two main types of Life insurance policies: Permanent Life Insurance and Term Life Insurance.

Permanent policies guarantee a pay out to the beneficiary if the insured passes away at any point in time as long as the premiums were paid. On the other hand, term policies pay out benefits only if the insured passes away within the agreed upon length of their policy.

Can I name multiple beneficiaries?

A beneficiary is an individual who receives the cash value of your death benefit. You will be required to name such a person when you purchase your Life Insurance plan. If you so wish, you can name multiple beneficiaries and divide the cash value of your policy among them either equally or according to a set percentage. If a beneficiary passes before you do, you can elect a contingent beneficiary in their stead. You may also choose a charity as a beneficiary.

How much Life Insurance coverage do I need and how much will it cost?

The amount of coverage you need depends on your financial situation and desired benefits for your loved ones. If you are the primary breadwinner and have mortgage debt, financial experts advise to get at least 10 times your annual salary in coverage. Thankfully, increasing the amount of coverage usually does not impact your premiums significantly.


The price of Life Insurance is influenced by the level of coverage and benefits, as well as the age and health situation of the insured individual. Young and healthy Canadians pay as little as $30 in monthly premiums, but rates increase with age and health problems. For this reason, experts suggest purchasing a Life Insurance plan while you are young and healthy.

Types of Life Insurance in Canada

There two main types of Life Insurance policies: Permanent Life Insurance and Term Life Insurance.

Permanent policies guarantee a pay out to the beneficiary if the insured passes away at any point in time as long as the premiums were paid. On the other hand, term policies pay out benefits only if the insured passes away within the agreed upon length of their policy.

Let’s examine the sub-categories of the two types of Life Insurance:

Permanent Life Insurance

Permanent Life Insurance, otherwise known as “whole life insurance”, as it covers you for your whole life. It will sometimes build value over time. With this type of life insurance, your premium is typically guaranteed not to increase.

Term Life Insurance

Term Life Insurance can generally be purchased for up to 30 years. At the end of the agreed upon term, the coverage ends. This type of Life Insurance is generally the least expensive.

Participating Whole Life Insurance

Participating Whole Life Insurance unlocks an investment component, allowing the insured to earn dividends, and increase coverage. Premiums from participating policies are pooled together and invested by the insurer, increasing their cash value.

Universal Life Insurance

Universal Life Insurance policies often have variable premiums that increase along with policyholder’s age. Such policies share the same characteristics as Participating Whole Life Insurance plans while providing extra flexibility. However, the policyholder is responsible for their investing which will influence the cash value of their policy.

How to Save Money on Life Insurance?

The best way to save money on insurance is to shop around and compare rates from different providers. This can be an exhaustive and time-consuming process. Thankfully, Policy Rates takes care of it for you! When you request a quote through our website, we check what rates you can get from every major Canadian insurer.

Policy Rates provides you with the lowest rates for the level of coverage that you desire from top insurance companies.

How to save money image of Policy Rates

Are You Healthy?

If you are healthy and can qualify for regular life insurance, apply for a fully underwritten policy to pay significantly lower premiums.

When Is Your Birthday?

Your age bracket impacts your premiums. Avoid higher rates by purchasing a policy before your next birthday.

Are You a Smoker?

Smokers can pay up to a 100% more for the same level of coverage. Consider quitting for a considerable reduction in your premium payments.

Renewing Your Policy?

Rates can change over time. Instead of renewing your plan, shop around for a new policy or consider converting your term plan to permanent Life Insurance.

Are You Healthy?

If you are healthy and can qualify for regular life insurance, apply for a fully underwritten policy to pay significantly lower premiums.

When Is Your Birthday?

Your age bracket impacts your premiums. Avoid higher rates by purchasing a policy before your next birthday.

Renewing Your Policy?

Rates can change over time. Instead of renewing your plan, shop around for a new policy or consider converting your term plan to permanent Life Insurance.

Are You a Smoker?

Smokers can pay up to a 100% more for the same level of coverage. Consider quitting for a considerable reduction in your premium payments.

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